Stimorol Ranger rides to the rescue courtesy of Ogilvy Paris

Mondelez gum brand Stimorol is introducing the “Stimorol Ranger” in a lively new campaign from Ogilvy Paris. This gentleman pops up when people find themselves lost for words, needing the assistance of Stimorol.

Quite Wieden-ish (US branch) but none the worse for that.

MAA creative scale: 7.5.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

One comment

  1. Thank u Stephen and MAA. And we love the reference to W&K, US! Ogilvy Paris x