New Lottoland ad from Nonsense tops a dismal category

Read the other day that the National Lottery is on the slide: maybe people have finally realised that they’re not very likely to win it or share is being taken away by the plethora of rivals who offer smaller top prizes with, presumably, more chance of winning. And whose terrible happy smiley ads, with resting actors and members of the public jigging around like maniacs, drive you nuts.

This one, for the Lottoland – which allows you to bet on lotteries around the world – from creative agency Nonsense, has its manic aspects but at least it’s executed with some humour and insight.

MAA creative scale: 7.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.