Churchill and WCRS go forward to basics

Here’s a nice simple ad from WCRS for Churchill Insurance – part of the Direct Line empire – telling us that we won’t lose our no claims bonus if our Churchill-insured car is vandalised.

Similar to Direct Line’s current campaign.

Only thing is: if insurance companies are now saying they cover all these new things, WTF were they charging us for last year and the year before?

MAA creative scale: 5.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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