Churchill and WCRS go forward to basics

Here’s a nice simple ad from WCRS for Churchill Insurance – part of the Direct Line empire – telling us that we won’t lose our no claims bonus if our Churchill-insured car is vandalised.

Similar to Direct Line’s current campaign.

Only thing is: if insurance companies are now saying they cover all these new things, WTF were they charging us for last year and the year before?

MAA creative scale: 5.

You May Also Like

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

Leave a Reply

Your email address will not be published. Required fields are marked *

*

Share
Tweet
+1
Share
© Copyright 2013 More About Advertising, All Rights Reserved. With help of WPWarfare.com. | Cookies explained.