St John finds the Recipe for cardiac arrest campaign

What do you do if someone has a cardiac arrest or heart attack? Most of us wouldn’t have a clue so St John Ambulance and agency Recipe have created four short films including one with some useful advice as to where to find a defibrillator (clue: Google Maps probably won’t help).

The campaign’s called C.A.R.E for Closest defibrillator. Arrest? Resuscitate. Early defibrillation. Here are two of them.

St John’s Sarah Shaw says: “Thousands of families feel the impact of cardiac arrest each year. If more people knew what to do, they would be ready to act and more lives could be saved. The ‘C.A.R.E. for a Heart’ campaign aims to get the nation prepared to act if faced with sudden cardiac arrest through four animated videos featuring different characters that make complex first aid easy to understand.”

Which the campaign does.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.