Talk about a flying start. New San Fancisco agency TBD, formed by creative Rafael Rizuto, strategist Virginia Wang and CEO Jordan Warren, has started life by being named as agency of record for Nokia’s digital health division for campaigns across the US and Europe.
Nokia digital health products include the Steel HR activity tracker watch, Body Cardio Heart Health, Body Composition and Wi-Fi scale, Thermo smart temporal thermometer, BPM+ wireless blood pressure monitor and the Health Mate health tracking app.
Global head of Nokia digital health Rob LeBras-Brown says:“I am excited to confirm TBD as our global agency. We were looking for a true partner that shares our vision for this great brand and who could feel like an extension of our own team, and TBD is that fit. As an entrepreneurial start-up, TBD demonstrated the agility, passion and commitment we are seeking and most importantly an extremely fresh, strong creative approach.”
TBD CEO Warren says: “We couldn’t have dreamed of a better first client for our new agency. We designed TBD to serve companies that want to disrupt markets or themselves. Check. We want to work with brave, collaborative marketers who are looking for a partner beyond just advertising. Check. We want challenges that test our TBD philosophy and require a dynamic, agile approach. Check. What a great chance to put our vision into action working with wonderful people on a fantastic brand.”
Mediasmith, also based in San Francisco, will be responsible for media planning and buying in the US and Initiative will continue to handle media duties in Europe.