Saatchi breaks the Christmas mould for Pampers

Saatchi & Saatchi has produced a 12 Days of Christmas number for Pampers (yawn) but, actually, it’s a lively and pleasingly gritty number.

Saatchi has always had its creative moments but they’ve been fewer in recent years. But the agency seems to have recaptured some of its mojo this year; Asda is one of the better Christmas efforts.

MAA creative scale: 8.

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