NZ Police play recruiting for laughs in Ogilvy campaign

New Zealand’s police are on a recruiting drive to make the country the safest place in the world. So their boys and girls in blue have teamed to create what agency Ogilvy calls the “most entertaining recruitment ad” in the world.

They may be right.

Can’t see the Met doing this somehow. Maybe they should have a go.

MAA creative scale: 8.

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