Household brand Vax has appointed integrated advertising and marketing agency bigdog as its lead creative agency following a two-way pitch.
It is the first agency appointment made by Vax marketing director Jon Collings who joined in September after a five year stint at Gtech during which the brand grew to a £100m turnover.
Bigdog’s first task is a new product launch in spring 2018.
Collings says: “bigdog totally understood our products and our business from the off and nailed the pitch with sound strategy and stand out creative. It was important for me to find a creative agency with a detailed grasp of both our market and our vision and bigdog gets it. We look forward to working with them.”
Bigdog is a full service agency with 160 people in London, Leicester, Norwich and Birmingham. It is part of the Mission Marketing Group.