Who Wot Why, making a name for itself in London with its work for Giffgaff and the new agency for SkyBet, has hired Charles Faircloth from Crispin Porter+Bogusky as its first client partner. FairCloth was head of client service at CP+B.
Faircloth’s move reunites the team that worked on Paddy Power and Turkish airlines at CP+B.
Faircloth says: “The guys have always prided themselves on provocative, rule-breaking work and Who Wot Why has flown out of the blocks with that spirit and mentality. I couldn’t be more excited to join the most eye-catching new shop in town.”
Who Wot Why joint founder Ben Walker says: “We always said we would hire a senior account lead eventually. It’s just taken us a while to nab the perfect one. Charles has the business savvy to help us as we grow, he’s got a sharp strategic brain and he’s a great mucker inner.”