Ogilvy & Mather in the UK is streets ahead in the new biz stakes, winning Vodafone and Boots and goodness knows what else. So credit to new CEO Charlie Rudd and CCO Mick Mahoney.
And fairy godmother WPP’s Sir Martin Sorrell, of course.
A few weeks back it produced another nice Kronenbourg ad, featuring Eric Cantona.
Now it’s back for Pizza Hut’s new home delivery service. Featuring “characters” from some 1970s kids’ programme called Rainbow.
Someone, not always noted for his charity towards other people’s ads, told me this was the worst ad he’d seen all year, possibly ever.
Hmm. But is it post-ironic. Or even post-post-ironic?
Or just bad?
The latter I fear.
MAA creative scale: 2.