There’s something funny going on at McCann: all of a sudden the old lady of ad networks is winning awards by the bucket load (thanks in large part to that controversial ‘Fearless Girl’) and now the IPG network has poached Sean Lackey from Droga5, no less, as its new chief growth officer.
For those of you with C-suite fatigue, this means head of new business.
At D5 McCann reckons Lackey (left) has helped to add $120m in revenue over the past four years. Let’s hope he’s on commission.
Lackey says: “I have always believed that creativity is a business driver for our client partners. The McCann agencies across the region and beyond are unified by this purpose, delivering at the top of their game both creatively and strategically. I’m very excited to join the team and help them grow, both with existing and new client opportunities.”
McCann Worldgroup North America president Chris Macdonald (remember him?) says: “Sean has an infectious energy and a great track record of attracting clients and delivering business growth. We are delighted that he is joining us as we further develop our North American network and offerings for clients.”
Droga5 will, no doubt, continue to prosper on the new biz front sans Lackey. But McCanns, arguably the Mad Men agency, seems to be prospering by returning to what it was good at – being an advertising agency. Quite audacious in these confused times.