Property company Hammerson, which owns some of the UK’s biggest shopping centres, is adding Style Seeker to its Plus app, allowing fashionistas the chance to snap anything that takes their fancy and find it (or something similar) in the shopping centre.
It seems like a neat way of getting such people off their phones and into the shops (with their phones, naturally). From Hammerson’s long-time agency Isobel, running online and on social media.
Hammerson UK head of marketing Fiona Campbell-Roberts says: “Isobel has taken our brief and extended it to redefine the modern-day classy, stylish and effortless fashionista. In a competitive market place, we have to stand out and Isobel has ensured we do just that with arresting creative.”
Isobel seems to specialise in producing proper campaigns for companies aside from the usual international multi-brand operations. Another such is Savills.
MAA creative scale: 7.