Boursorama’s “bank you’d recommend” banks on Buzzman

In the UK at least customers tend to stay with big banks because they’re not convinced another is any better – although there are numerous challengers. The big boys’ bland marketing might have something to do with this.

France’s Boursorama Banque, a challenger of sorts although it’s owned by the mighty Société Générale, has a clear position – “the bank you’d recommend” – exemplified here by lively new agency Buzzman.

Bland it isn’t but you don’t want to frighten the horses with a bank campaign and this navigates that line deftly.

MAA creative scale: 8.5.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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