Jacob’s Creek Double Barrel is a shiraz wine matured in whisky barrels, fair enough and it’s no doubt very nice.
Owner Pernod Ricard is launching its first global campaign through AnalogFolk, majoring, as these things do, on its supposed heritage. With a voiceover from Aussie actor Chris Hemsworth of Thor fame.
So everyone is struggling with barrels, the weather and emoting like there’s no tomorrow.
But the wine was first blended in 2014 and the barrels are no doubt shipped to Oz in a bloody great container. Not what looks like a storm-tossed trawler.
C’mon guys, willing suspension of disbelief and all that but this is just phoney.
MAA creative scale: 3.