AnalogFolk stretches credulity for Jacob’s Creek

Jacob’s Creek Double Barrel is a shiraz wine matured in whisky barrels, fair enough and it’s no doubt very nice.

Owner Pernod Ricard is launching its first global campaign through AnalogFolk, majoring, as these things do, on its supposed heritage. With a voiceover from Aussie actor Chris Hemsworth of Thor fame.

So everyone is struggling with barrels, the weather and emoting like there’s no tomorrow.

But the wine was first blended in 2014 and the barrels are no doubt shipped to Oz in a bloody great container. Not what looks like a storm-tossed trawler.

C’mon guys, willing suspension of disbelief and all that but this is just phoney.

MAA creative scale: 3.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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