Qatar airways has appointed Amsterdam’s 180 Kingsday as its global creative AOR.
Omnicon-owned 180 Kingsday will work on brand campaigns for Qatar Airways including work on its official partnership with FIFA and upcoming associated events, including the 2018 FIFA World Cup in Russia. Qatar is controversially hosting the World Cup in 2022.
Qatar Airways and 180 have previously worked on a project-to-project basis, producing a number of campaigns featuring FC Barcelona which Qatar Airways sponsors. Another campaign featured the blockade of Qatar by Arab rivals, affirming that travel is a fundamental right.
180 international president Al Moseley says: “180 Kingsday are obsessed with working with the most ambitious clients on the planet and Qatar Airways are exactly that. We are thrilled to continue this partnership, and to make them even more famous.”
Qatar Airways senior vice president marketing and corporate communications Salam Al Shawa says: “We are passionate about our brand and our desire to connect emotionally with all of our passengers. We want to be part of their love of their love of travelling and share their excitement of flying, to go places together around the world, wherever their dreams may take them.”
“We have been excited and impressed with the results of our creative partnership with 180 Kingsday, who have helped turn this dream into a reality and look forward to deepening our joint commitment to excellence to inspire our customers to travel, and to help us go to greater heights.”