Zulu heads out on the highway with ‘Common Ground’ for Harley-Davidson

Harley-Davidson is celebrating 100 years in Canada with a series of ad-doc travelogues by Toronto agency Zulu Alpha Kilo. Harleys do divide opinion among the motorcycle fraternity – are they ‘Born To be Wild’ or pussycats? – but Zulu seems to have captured their appeal to devotees. Here are two Kiwi fans discovering Canada and finding ‘Common Ground.’

There’s to be a Discovery Canada documentary based on Common Ground this weekend (makes a change from Alaska).

Top notch content from Zulu.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.