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Playboy founder Hugh Hefner dies at 91

Playboy founder Hugh Hefner has died at 91, a pretty good innings some might say for someone who burned the candle at both ends.

Hefner exemplified the Mad Men era as well as anyone, ruling the girlie publishing roost until the pornier Bob Guccione of Penthouse and Larry Flynt of Hustler came along. Then came the internet, of course.

Hefner’s best marketing wheeze was to persuade some of the world that people read Playboy for the articles, some by famous authors. Well maybe.

Marilyn Monroe adorned the first issue in 1953.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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