Droga5 aims the YMCA squarely at Trump’s America

“Where there’s a Y there’s an us” says Droga5 in its latest outing for America’s YMCA, harking back to an era when Americans were nice (nicer?) to each other.

There’s been a slew of US ads on this theme, ever since Trump hove into view.

Doubt that D5 will win his re-election campaign, assuming he (and us) last that long.

MAA creative scale: 7.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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