There’s just no escape from Trivago and Ms Miller

Trivago is a hotel search engine, now mostly owned by Expedia, that’s currently driving many people in the UK nuts.

It’s currently completely dominating the London tube system (below) and its TV ads, also featuring Australian “performance artist” Gabrielle Miller, pop up on any cheap bit of airtime going.

Here’s a TV ad from Youtube.

Whoops, wrong one but you get the point.

Real one.

And there are lots more. Here’s Ms Miller performing in her Zap show.

We’re always hearing these days about how brands need to start a “conversation” with consumers, not interrupt and hector them.

Pull t’other one.

Who, I wonder, is the media agency responsible for this full-on assault?

And why don’t media owners give us a break? Oh, money.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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