OtterBox makes protective smartphone cases and its ad property is retired quarterback Peyton Manning. Handy as the NFL season is about to start.
The first rule of gridiron (do they still call it that?) is protect the quarterback from those opposing hunks trying to grind him into the turf.
Which another OtterBox property is keen to do.
Funny, economical and to the point. Agency CP+B seems to be getting its mojo back.
The best ads seem to be for new or “challenger” companies these days. Wonder why that is?
MAA creative scale: 8.