ID Comms

Johnnie Walker takes a walk on the perplexing side

Diageo’s Johnnie Walker seemed to abandon ‘Keep Walking’ when it abandoned BBH for Anomaly.

But it’s on its way back, not roaming around the glens but, in this instance, riding a sinister train in Brazil, courtesy of Anomaly’s MDC stablemate CP+B.

Strange, verging on perplexing. One of those WTF is this advertising? Oh, it’s…

Nice film though.

That’s the booze business for you.

MAA creative scale: 6.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

One comment

  1. What the fuck was that about? The people responsible for this travesty should be nailed to a chair and made to watch the Robert Carlisle classic ’till their eyes bleed. No wonder the ad biz is fucked.

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