FCB Hamburg wins Yamaha Europe campaign

FCB Hamburg has won a pan-European campaign for Yamaha Music Europe’s audio and video products (AV) business.

The mandate includes Hi-Fi Systems and components, speakers, sound bars, home theatre systems, headphones and apps. The agency’s first major work will break in September at the International Funkausstellung (IFA) trade show in Berlin (below).

The campaign will launch in Germany and Benelux, the core market of Yamaha Music Europe. The digital campaign will extend to the UK, France, Scandinavia and Italy.

Yamaha’s Jean-Philippe Wildeisen says: “Our customers are as sophisticated as our products, and the team at FCB Hamburg has successfully mirrored this thinking with a convincing campaign.”

FCB Hamburg CEO Daniel Könnecke says: “As a part- time drummer myself, I know just how important great quality is in music and our campaign for Yamaha Music emphasises this quality and we’re very excited about bringing this campaign to life.”

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