Droga5 in London is belatedly making a name for itself, winning some business and producing noteworthy work.
Here’s its debut for travel firm Secret Escapes, which has floundered somewhat on the box since dispensing with its long-serving yummy ambassador.
Theme is ‘I shouldn’t even be here.’ First up, you wonder what these fruitcakes are on.
Is it brave verging on rash to suggest that Secret Escapes destinations are populated by fantasists?
But D5 gets there in the end with a simple price offer.
MAA creative scale: 7.5.