Droga5 takes risky route in Secret Escapes debut

Droga5 in London is belatedly making a name for itself, winning some business and producing noteworthy work.

Here’s its debut for travel firm Secret Escapes, which has floundered somewhat on the box since dispensing with its long-serving yummy ambassador.

Theme is ‘I shouldn’t even be here.’ First up, you wonder what these fruitcakes are on.

Is it brave verging on rash to suggest that Secret Escapes destinations are populated by fantasists?

Brave certainly.

But D5 gets there in the end with a simple price offer.

MAA creative scale: 7.5.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.