Chocotravel’s nearly naked cabin crew take flight

Kazakhstan travel outfit Chocotravel has caused a predictable – and, no doubt, intentional – stir by featuring nearly naked flight attendants in a new campaign. Didn’t Tony Blair once advise Kazakhstan?

Somebody, somewhere has probably written a thesis on the enduring fascination of stripped down cabin crew. Anyway the point here is to show that with Chocotravel you get what you pay for, with no extra charges (I think).

So here we go: boys first.

Among other things it’s been accused of “gender stereotyping.” How do they know? There’s a modicum of modesty.

Guess we’ll have to wait for the director’s cut.

MAA creative scale: It’s not that bad.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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