Saatchi tries to give Haagen-Dazs millennial appeal

General Mills’ Haagen-Dazs is trying to become cool again (was it ever thus? Take their word for it) with a new global campaign from Saatchi & Saatchi.

It’s aimed at those dreaded millennials. You can tell they’re millennials from their Cara-style eyebrows.

Fluff really but a bit of Pharrell Williams goes a fair way. And nicely shot.

MAA creative scale: 6.

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  1. As the old saying goes: “when you haven’t got an idea, sing the brief”.

  2. Must remember that one Shanghai

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