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Sir Martin Sorrell has been musing about Cannes, awards and all the rest of it following Publicis Groupe’s decision to pull out of all awards next year and here he is advising The Drum.
Amidst the name dropping and how much WPP spends on media, New York seems to be his favoured alternative but that would hardly be helpful to the Brits and we invented the bloody festival in the first place didn’t we?
And what’s wrong with some south of France sun anyway even if the French and organisers Ascential could help everybody by organising an efficient shuttle service from Nice to rein in the voracious cab drivers.
The main problems are price and the way the Festival has morphed into a trade show as it hoovers up any marketing category that will deliver more entry fees.
