Britvic moves to VCCP and Saatchi & Saatchi

Leading UK soft drinks maker Britvic has appointed VCCP and Saatchi & Saatchi as creative leads. VCCP will handle Britvic’s “adult” brands starting with J20 while Saatchi will look after family brands starting with Robinsons Squash. BBH (which declined to repitch) and 101 lose out. Iris remains Britvic’s below-the-line agency.

Four agencies pitched for both categories in a process involving Creativebrief. BBH (which declined to repitch) and 101 miss out. Iris remains Britvic’s below-the-line agency.

Britvic CMO Matthew Barwell says: “We are delighted to have appointed VCCP and Saatchi & Saatchi. Our agencies and creative partners continue to play a vital role in the development, evolution and creative stewardship of our stable of brands, and we’re looking forward to working together to create exceptional campaigns as we move into the next phase of our business. We’d like to thank our incumbent agencies for playing an important part in our journey up to now.”

Kevin McNair, GB Marketing Director Kevin McNair says: “We are excited to create history with these two iconic British brands and are excited to start working with both agencies in order to create long term sustainable growth for our businesses.”

Britvic is a much sought-after account as the FTSE 250 company is a consistent advertiser with some famous campaigns in the locker, most notably for Tango which now falls into VCCP’s brief. It’s now an international company which may account for the replacement of 101 which must be getting fed up with this, having lost Costa in the UK for that reason. VCCP is now part-owned by WPP.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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