The UN steps in to ban stereotypes in ads
You know there’s trouble when the UN shows up. The United Nations was in Cannes this week to gather together the world’s biggest advertisers, including Google and Facebook, to combat “the widespread prevalence of stereotypes that are often perpetuated through advertising.”. More here.
Reverend Jesse Jackson says “pull down those walls”
Civil rights activist, politician and minister Reverend Jesse Jackson had plenty of wisdom to impart during his session in Cannes. He urged people in advertising to change the world, saying the industry has played a role in helping to push boundaries: “Topics such as interracial and same-sex marriage have been brought to the forefront of the social consciousness in no small measure through their depiction in advertising.” He warned that barriers between people lead to ignorance, fear, hatred and violence. “We must pull down those walls,” he said.
Life lessons from Mario Testino
Be true to yourself. That’s the advice from superstar photographer Mario Testino and the man who arguably made a career from making people a look a good deal less true to themselves and more like better, hotter versions. When he was talking on stage at Cannes he took the opportunity to snap a picture of the audience – they can all now say they were photographed by Mario Testino.
Another a quiet night in with Siri? You’re not alone
Here’s a depressing stat; 42 per cent of people have chatted to their phone’s voice assistant when lonely. And here’s a disturbing one; 29 per cent of us report entertaining a sexual fantasy about our voice assistant. This is according to research presented at Cannes by J Walter Thompson Innovation Group and Mindshare Futures.
David Wheldon left his passport in a taxi and it made global news
Ad Age reports that David Wheldon, the CMO of the Royal Bank of Scotland and president of the World Federation of Advertisers, is missing Cannes this year because he left his passport in a taxi in London on the way to the airport. Maybe after a lifetime in the industry he just couldn’t face doing the rounds on the Croisette again?
P&G is halfway to getting the digital industry to ‘grow up’
Procter & Gamble chief brand officer Marc Pritchard said at the beginning of this year that the digital ad industry needed to grow up and follow industry standards. Now, during Cannes week, Pritchard has revealed that so far “40 to 50 per cent” of P&G’s media, agency and ad tech partners are meeting the brand’s minimum requirements.
And the winners were:
Fearless Girl wins three Grand Prix
McCann New York’s ‘Fearless Girl’ statue, placed on Wall Street as a symbol of the power of women in business, has already swept the boards at Cannes by picking up the Grand Prix in the Glass, PR and Outdoor Lions.
Meet Graham, Mail Chimp and Baltic Sea Project win Cyber Grand Prix
There were three Grand Prix given out in the Cyber category. ‘Meet Graham’ created by BBDO Clemenger BBDO Melbourne won its second Grand Prix (after picking up the top prize in Health). The top prize also went to Mailchimp’s ‘Did You Mean Mailchimp’ campaign, created by Droga5 New York (below) with Aland Index/Baltic Sea Project the third Cyber Grand Prix winner.
A semen testing app won the Mobile Grand Prix. The Jury gave the top prize to Seem, an app from Recruit Lifestyle Co. that allows men to test their sperm quality with their mobile phones, created by Dentsu Y&R Tokyo.
David Miami got its second Grand Prix for its work for Burger King, picking up the top prize in the Direct Lions for “Google Home of the Whopper”, its ad containing a message designed to activate Google’s voice personal assistant, Home.
IM Swedish Development Program’s Humanium Metal initiative – Melt guns for good – won the Grand Prix for Innovation.