Clemenger’s ‘Meet Graham’ loses out in copycat controversy


Is this big Cannes Lions winner:

Too similar to this, from all of 32 years ago:

The Cannes Lions Integrated* and Titanium jurors thought so even though Clemenger BBDO Melbourne’s ‘Meet Graham’ for the Transport Accident Commission of Victoria won loads of Lions elsewhere, including the Cyber and Health & Wellness Grand Prix, so they didn’t award ‘Meet Graham’ anything.

Meet Graham also helped Clemenger BBDO to this year’s Cannes Agency of the Year – which might have to be revisited – and BBDO to the top network crown, reclaimed from WPP’s Ogilvy & Mather,

‘Natural Born Smoker’ was devised by long defunct UK agency FCO and directed by Barry Myers.

Tricky one. Yes it is and Myers’ film might have been the inspiration. Does it matter? On one level it doesn’t because the point of ‘Meet Graham’ is to save lives and, if it has, so what? But should you enter it for awards?

Let’s see what Clemenger says.

All the Cannes Lions winners (for now anyway) are here.

*The Integrated Grand Prix went to Film Grand Prix winner Channel 4/4Creative’s ‘Meet the Superhumans’ with media by OMD UK.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.