Who Wot Why unveils one of the ads of the year for GiffGaff

When did you last see a good mobile network ad? We asked the same of car ads recently in noting Droga5’s splendid debut effort for Seat.

Well another newish London agency has fronted up in mobile, Who Wot Why for Telefonica’s GiffGaff, hymning its no-contract offer.

Held together by the brilliant choice of an epic music track, from Scott Walker in his Walker Brothers days. Should surely be re-released as a single.

MAA creative scale: 9.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.