Tough guy Tom fronts up for Sky Mobile

Sky Mobile is launching a host of new features including one where you can keep “data” you haven’t used that month.

Presumably quite a big benefit considering how much you’re charged for the stuff in the first place.

So agency WCRS has signed up Tom Hardy, of Revenant and Taboo fame, to stare surlily into the middle distance as he contemplates his data.

Hardy’s on to quite a good thing in his corner of the tough guy market. Like all such he doesn’t actually have to do much.

Is he another Idris Elba for Sky? At least Idris moves about a bit.

But it gets the point across – buy Sky Mobile or else.

MAA creative scale: 6.

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