Heimat crafts a tears and laughter triumph for Hornbach

Heimat in Germany is famous for its Hornbach D-I-Y ads and here’s another winner called “bereue nichts” which, I think, means no regrets. Well maybe a few.

Suspenseful even, which is the blue riband for ads.

MAA creative scale: 9 (and maybe that’s a bit mean).

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.