Here’s a new campaign from Grey New York (not Valenstein and Fatt as it’s temporarily known in London – for P&G’s Pantene reminding black women that “strong is beautiful.” If they’d watched any ads over the past few years this won’t come as a surprise. And that curly is beautiful too, of course.
Most women’s brands seem embattled these days. Is it the only way to stand out?
MAA creative scale: 6.