Grey New York goes into battle for Pantene

Here’s a new campaign from Grey New York (not Valenstein and Fatt as it’s temporarily known in London – for P&G’s Pantene reminding black women that “strong is beautiful.” If they’d watched any ads over the past few years this won’t come as a surprise. And that curly is beautiful too, of course.

Most women’s brands seem embattled these days. Is it the only way to stand out?

Stylishly done.

MAA creative scale: 6.

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