Spies Rejser is a Danish travel company that’s cottoned on to Denmark’s declining population by suggesting that a holiday is a good way to spark the libido in a campaign called ‘Do it for Denmark.’
Here’s the latest ad, encouraging oldies to live longer via a bonking holiday in the Maldives. Agency: Robert/Boisen & Likeminded.
And an earlier one showing the reviving qualities of Paris.
Apparently Simon Spies, who founded Spies Rejser, had a team of “bun ladies” to look after him. Their job wasn’t to make cakes.
Only in Denmark perhaps – but it’s fun.
MAA creative scale: 7.