101’s autumn for Dunelm combines brevity and ambition

Winter draws on (as they used to say) and agency 101 is trying to make newish client Dunelm part of the experience. Unlike the rest of us they’re probably hoping the weather cools down a bit.

Undeterred, client and agency are inviting us to ‘Get Comfy’ with a diverting online campaign of short films.




Hope this works for Dunelm as they’re venturing rather further than most homeware retailers do these days.

Credit to 101 for producing a proper campaign too.

MAA creative scale: 8.

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