MullenLowe’s Mediahub has struck a significant blow on behalf of creative agencies trying to win back media duties by winning Western Union’s global media account against Dentsu Aegis’ Vizeum and Publicis Groupe’s Zenith. Western Union is reported to be worth £250m globally.
The win is also important for MullenLowe in London which has seen a series of senior departures since owner Interpiublic decided to merge it with Boston’s Mullen. MullenLowe has a longstanding relationship with Western Union via its Profero digital agency.
Newly installed MullenLowe CEO Dale Gall says: “Western Union’s purpose drive brand and vision, to be a global leader in cross-currency, cross-border money movement, complements Mediahub’s mission to work with the world’s most innovative brands.”
MullenLowe is creating a Team Union to handle the business which will draw on Profero’s Performance media arm and, no doubt, one or other of IPG’s UM and Initiative media networks for the heavy lifting.
