101 gives students helping hand in Dunelm debut

London agency 101 won the Dunelm home retail account a while back and it’s making its debut with a series of short online films showing the tangles students get into when they venture from home and have to look after themselves.

Making the point that Dunelm provides reasonably priced devices that work rather better. Here are two (there are six altogether).



Dunelm probably doesn’t feature very highly on most teenagers’ list of go-to destinations so this is a neat reminder that it’s there and useful.

Neatly done.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.