Taylor Herring takes Pimm’s Cider Cup to extremes

PR company – or communications agency as they style themselves these days – Taylor Herring is pretty good at this content business (it made some successful films for Kwik Fit around Christmas). Now it’s back with the Pimm’s Cider Extreme Croquet Cup, playing the deceptively evil game in all sorts of unlikely locations.

Why evil? You can find yourself in all sorts of unexpected and rather humiliating places, like the nearest shrubbery, if you aren’t very good at it. Last time I played was decades ago against one Diarmaid MacCulloch, now professor of the History of the Church at Oxford and presenter of The History of Christianity and the characteristically provocative Sex and the Church on British TV and around the world.

Diarmaid despatched my ball to all points north, south, east and west, as I reminded him the other day. He claimed to have no recollection of it but I don’t believe him.

Alexander Armstrong had better watch it, playing on top of of the Shard.

Very British – and no worse for that.

MAA creative scale: 7.

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