Subaru shocks with the boy who breaks everything

Blimey – a car commercial with an idea….

Well they don’t turn up very often as most such advertisers prefer to resort to meaningless test drives.

Carmichael Lynch in Minneapolis has produced “The boy who breaks everything,’ for Subaru, a reverse Midas touch that destroys everything in his path except the aforementioned motor.

It’s a bit treacly – as is the way with most portrayals of American families in ads – but creditable for all that.

MAA creative scale: 7.5.

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