Grey’s bronze-winning ‘I Sea’ app provokes a Mediterranean storm at Cannes

Grey Group Asia Pacific’s ‘I Sea’ app, which purports to scan the Mediterranean for migrants in distress, has won a Bronze Lion at Cannes despite being withdrawn by the client, dropped from the Apple Store and heavily criticised in the Twittersphere and elsewhere. Apparently it’s not as finished as it seems to be.

Grey has acknowledged this, saying it’s in “testing mode.”

Does it get to keep the Lion? This may seem rather trivial in such circumstances but there’s some disturbing evidence that some agencies are playing a pivotal role in so-called good works just to create winning awards entries – rather than to help solve the world’s multifarious problems.

Scam, after all, is scam – even if it’s in a supposedly good cause.

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