“Cannes Lionesses” launch battle against awards bias

The self-styled Cannes Lionesses have come out growling, furious that in the 60 or so years of the ad festival there hasn’t been a single female winner of a Gold Lion and only 267 Lions of any description – out of thousands – have been awarded to women.

Question is, what do you you do about it?

We know that there’s an imbalance in creative departments, particularly in the upper echelons. But winning awards is, in part, about being pushy and aggressive – and sometimes “economical with the actualité.” Maybe women are not so keen on that.

Anyway, wouldn’t like to meet this lot in the jungle..

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.