“Ads for Good” can be a nasty con trick says Indian reminder to Cannes juries

“Ads for Good,” or whatever you choose to call them, will doubtless pick up a host of awards at this year’s Cannes Lions.

With these efforts go various, seemingly altruistic initiatives on the part of advertisers and agencies, all timed to qualify for Cannes.

Er, but then they stop. So if you’re teaching someone in India English their alphabet stops at ‘L’ when the awards entry is safely completed.

True or false? Here’s what some of the people on the not-so-receiving end think.

Spotted by Wieden+Kennedy creative director Scott Dungate at the D&AD-affiliated Kyoorius Advertising Awards in Mumbai.

Juries beware.

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