Global marketing consultancy R3 Worldwide has produced its review of the first three months of 2016 and, among the goodies therein, is an interesting tally of new business wins – for creative agencies, media agencies and holding companies.
Most interesting, perhaps, is the holding company table (we’re having a bit of a holding company week) which shows MDC, as ever, doing well. MDC’s problem is turning such gains into profit – as ever. Publicis Groupe is down, predictable as it came out on the wrong end of many of the reviews in last year’s ‘Mediapalooza.’
Such wins and, indeed, losses make up only a tiny proportion of each company’s revenue though. So such companies can’t rely solely on new business for growth, however much they they trumpet their gains. Which suggests another year of cost cutting is in store as they try to improve their margins in a world peopled by penny-pinching and, often, outright hostile clients.