Advertisers and agencies love surfing and surfboards – they have since Guinness’ iconic ‘surfer’ ad by Jonathan Glazer anyway – but we haven’t sen anything quite like this before. Samsung has designed a Galaxy Surfboard that allows a champion surfer to stay in touch with his coach and his fans – even when he’s in the midst of a rather fearsome ocean.
It’s a nice enough film by Leo Burnett Tailormade Brasil but hasn’t this connected business got a little out of hand?
MAA creative scale: 6.
Looks like they took the door off that internet fridge they were spruiking ten years ago (that you still can’t buy).