Who said data wasn’t creative? JWT Amsterdam teams with Microsoft to create the ‘next Rembrandt’ for ING

This will bring a glow to WPP boss Sir Martin Sorrell’s heart. SMS is forever telling us that ‘data’ can be creative too and WPP agency JWT Amsterdam has teamed with Microsoft to create (strictly recreate) the ‘next Rembrandt,’ a painting by the Dutch master based on clever algorithms and tons of data gleaned from examining Rembrandt’s works.

All in the cause of promoting ING’s sponsorship of Dutch art and culture.
202103-13. Website_The artwork-4a51f8-large-1459772341

Here’s how they did it.

An art forger’s dream if they get their mitts on the algorithm…

MAA creative scale: 8.

Back to top button