Here’s Tony Kaye’s ad for Black Farmer bangers, featuring the black farmer himself. You never get fired for featuring the client – well sometimes you do.
Kaye is the most awarded director in D&AD records it seems. It’s fair to say his oeuvre hasn’t always given up its meaning on first viewing, which is a bit of a drawback with ads unless you have an unlimited budget.
What to make of this?
MAA creative scale: 1