The Corner has won National Accident Helpline in a pitch involving incumbent The Gate and MBA.
NAH marketing director Beth Powell says: “The team at The Corner were very quick to understand our business challenges and opportunities and the new relationship we wish to build with people who have been injured and are seeking compensation.
“They built a strong sense of purpose with us and demonstrated that they could hold a position of strategic comms leadership within our roster.”
Corner founding partner Neil Simpson says: “It’s good news that National Accident Helpline wants to reposition its brand and creative offering to take advantage of the changing commercial landscape.
“The mainstream media and online strategy has served the organisation well for a number of years, but the time has come for a wider and more empathetic relationship with consumers, who are being persuaded by the government to do more for themselves, in an industry that is rapidly evolving and maturing.”