Stockholm’s Animal runs a winning race for Reebok

Billboards do all sorts of clever things these days, some bewilderingly pointless. But Stockholm agency Animal has come up with a clever wheeze to launch Reebok’s ZPump. 2.0 shoe (what’s the significance of 2.0?), an installation that gives you a free pair of the above if you manage to run by it at 17kmph or faster.

Do such one-offs justify the cost, trouble etc? In this case yes, probably. It’s had 250,000 or so YouTube views already.

But what if they don’t fit?

MAA creative scale: 7.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.