Billboards do all sorts of clever things these days, some bewilderingly pointless. But Stockholm agency Animal has come up with a clever wheeze to launch Reebok’s ZPump. 2.0 shoe (what’s the significance of 2.0?), an installation that gives you a free pair of the above if you manage to run by it at 17kmph or faster.
Do such one-offs justify the cost, trouble etc? In this case yes, probably. It’s had 250,000 or so YouTube views already.
But what if they don’t fit?
MAA creative scale: 7.