Perfect Fools wins Zound headphones global task

Zound Industries, which makes designer headphone and speaker brands Urbanears, Coloud and Marshall Headphones, has appointed Perfect Fools as a global creative partner for key communications and digital projects.

Zound, which describes itself as a “lifestyle technology” company has tasked Perfect Fools to review and develop its social media strategies and create experiential campaigns.

Zound is based in Stockholm with offices in New York and Shenzhen in China. Since 2008 it has sold over 12 million products and established distribution in over 100 markets. Agency Perfect Fools has offices in Stockholm and Amsterdam.

Urbanears and Coloud brand manager Sofia Hjelm says: “Headphones and speakers can be so much more than a way to listen to music, they are fashion and lifestyle accessories. Perfect Fools has a track record of connecting brands with audiences in innovative ways. Together we will help music fans express their individuality.”

Perfect Fools CEO Ann Ystén says: “ Zound Industries’ innovation and vibrancy make it a perfect fit for Perfect Fools. We always look to push creativity and innovation to solve our clients business challenges. We are both ambitious in product development and pushing the boundaries of technology and design to connect people with their passions.”

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