He replaces Gerry Human who’s taking on a senior role in Ogilvy’s Global Brand Management operation.
And there’s the rub for Ogilvy London: It’s brilliant at handling the likes of Ford and BP globally but a succession of CEOs have tried and failed to get the agency to make a splash on the home front.
Rudd says: “Mick is a rare creative talent. Not only is he driven by the quality of the output and making all the work better but he is equally creative in thinking about how agencies need to change to stay relevant to clients’ changing needs.”
Mahoney says: “Ogilvy & Mather’s creative ambition has continually impressed me. Network of the Year at Cannes for the last four years tells its own story. So it’s a privilege to be part of the new team that will help define its future at Sea Containers House (Ogilvy’s new London HQ). And of course I’m looking forward to working with Charlie again.”
Ogilvy worldwide CCO and co-chairman Tham Kai Meng says: “Mick is one of the sharpest and most gifted talents in our business. We are absolutely thrilled with the partnership of Charlie and Mick and I have every confidence they will take us to the next level of performance in London.”
Which is pretty heavyweight backing. Maybe Rudd and Mahoney will finally crack Ogilvy London.